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Cheese Receipe

AEAR - Tissue
revolution with a
sustainable swipe.

Product design
UX Research
Mouse&Cheese Logo

AEAR, a groundbreaking innovation, aims to revolutionize the way we interact with tissues, promoting sustainable usage and improving air quality. In a world increasingly conscious of environmental sustainability, even the seemingly mundane act of using tissues can have a significant impact. With AEAR, we make users make more considerate decisions and create the right impact.

A billboard with AEAR poster

BEYOND THE BRIEF

Tissue trouble - a
design dilemma.

The AEAR project began with a simple brief to design a smart tissue dispenser. However, we quickly realized that creating a new form of tissue dispenser was not enough. We wanted to go beyond the ordinary and develop a product that would revolutionize the way people interact with tissues. Driven by a desire to make a positive impact, we embarked on a journey of innovation.

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OUR APPROACH

Being the tissue
whisperers.

We took a unique and innovative approach to tackle the tissue trouble. We focused on office spaces because it was readily accessible (we were working in an office space ourselves) and offices are high-traffic areas with a constant need for tissues, making them an ideal testing for our solutions.

We embarked on a journey to become the "Tissue Whisperers." We delved deep into the psychology of tissue usage by understanding the factors that drive excessive consumption. By studying user behavior and identifying the root causes of waste, we were able to look at the problem from a broader perspective.

Based on our observations, we identified several key patterns and behaviors related to tissue usage in office environments:

  • Excessive Consumption: Many individuals tend to use more tissues than necessary, often pulling out multiple tissues at a time.

  • Unsustainable Disposal: Tissues are frequently discarded haphazardly, leading to waste and littering.

  • Lack of Awareness: Many people are unaware of the environmental impact of tissue waste and the importance of using tissues responsibly.

  • Convenience Factors: The accessibility of tissue dispensers and the ease of pulling out tissues can contribute to wasteful habits.

These findings highlighted the need for a tissue dispenser that not only promotes efficient usage but also addresses the underlying factors that contribute to excessive consumption and waste.

Aear Tissue Dispenser Product Design

OUR SOLUTION

Introducing the smart tissue
dispenser.

We knew that the problem of excessive tissue usage was more than just a matter of convenience. It was a reflection of our habits, our attitudes, and our impact on the environment.

We wanted AEAR to be more than a dispenser. We wanted it to be a partner in a more sustainable future. We designed it to nudge people towards more mindful consumption, to remind them that every tissue counts.

Initially, we envisioned incorporating a digital display on top of the tissue dispenser to convey messages and information about sustainable tissue usage. However, we quickly realized that this approach had several drawbacks like increased energy consumption, can make the dispenser overly complex and overwhelming.

To overcome these challenges, we explored alternative materials and technologies. Our research led us to chromorphous fabric, a revolutionary material that can change color or pattern in response to specific triggers. We were immediately drawn to the potential of this fabric to create a more engaging and sustainable messaging system.

The fabric could be programmed to display different messages based on user behavior or environmental factors. This interactive approach would not only provide valuable information but also encourage users to be more mindful of their consumption habits.

Tissue Twist-
Designing for 
behaviour.

To promote more efficient tissue usage, we carefully considered the behavioral factors that influence how people use tissues. One of our observations was that users often pull out multiple tissues at a time, even when only one is needed. To address this, we decided to space the perforations on the tissue rolls much closer together.

This seemingly small change had a significant impact on user behavior. By making it more difficult to pull out multiple tissues at once, we encouraged users to be more mindful of their consumption. This simple design feature helped to reduce waste and promote more sustainable tissue usage.

Additionally, we incorporated a wall-mounted design for AEAR to further encourage mindful consumption. By requiring users to move to the dispenser to obtain tissues, we aimed to reduce the impulse to pull out extra tissues when they are within easy reach. This design choice promoted a more deliberate and conscious approach to tissue usage.

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ABOVE AND BEYOND

The AEAR air
quality upgrade.

While developing AEAR, we knew that we wanted to go above and beyond to create a truly impactful product. We realized that the poor air quality in many office environments was a significant health concern, and we wanted to find a way to address this issue.

After extensive research, we discovered the innovative concept of microalgae air purifiers. These self-sustaining systems use algae to absorb pollutants and improve air quality. We were immediately intrigued by the potential of incorporating this technology into AEAR.

Aear-Tissue Dispenser Design
Aear Tissue dispenser product design

A catalyst for
change.

AEAR represents a significant step towards a more sustainable future. By combining innovative design features and addressing the challenges of excessive tissue usage and poor air quality, AEAR offers a practical and effective solution for individuals and organizations alike.

Through its unique features and messaging system, AEAR empowers users to make conscious choices and reduce their environmental impact. By promoting sustainable tissue consumption and improving air quality, AEAR contributes to a healthier, greener, and more sustainable world.

Are you ready to make a difference? Join us on our mission to create a more sustainable future. We're seeking innovators who share our passion for creating products that are both functional and environmentally responsible.

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