top of page
image.png

Fintech

Empowering Gen Z
to bridge the financial
literacy gap

UI Design
UX Research
Group (4).png
Group.png

With Gen Z making up 32% of the global population and 472 million in India alone, they represent a powerful demographic, yet financial literacy remains low, with only 27% of Indians considered financially literate (SEBI, 2021). To bridge this gap, Karvy Nivesh was introduced as a fintech app designed to help young users manage their finances, invest in the stock market, and gain essential financial knowledge. It empowers Gen Z to make informed decisions and build financial independence early in life.

Frame 1618872689.png

Harish is a 26-year-old software engineer from Bengaluru. While he’s well-versed in technology, managing money and making investments is an area that intimidates him. He often worries about his future financial security, but he lacks the confidence to start investing. Despite earning well, Harish feels uncertain about how to grow his wealth through investing, and the abundance of information online only adds to his confusion.

Human illustration

Everyone keeps talking about investing, but I have no idea where to start. I don’t even understand half the terms they’re using… mutual funds, equity, dividends—what does it all mean? And what if I lose all my savings? I worked hard for that money.

The Challenge

The world of finance can seem intimidating, particularly to young investors. Many young professionals like Harish, our central user, feel overwhelmed by the complexity of financial jargon, stock market fluctuations, and the risks associated with investing. This fear and lack of knowledge prevent them from making informed decisions about their future. Moreover, with busy schedules and many responsibilities, young adults often lack the time to educate themselves thoroughly on how to invest wisely..

Complex Financial Jargon: Harish frequently encounters confusing financial terms like "equity," "mutual funds," and "dividends." He feels intimidated, which discourages him from exploring investing options.

Fear of Risk and Loss: Harish is afraid of losing his hard-earned savings. The unpredictability of the stock market creates a sense of fear, which stops him from taking the first step toward investing.

No Structured Financial Plan: Harish has no clear financial goals. He struggles with saving consistently and balancing his monthly expenses, feeling overwhelmed by the lack of financial direction.

Human illustration
Karvy Nivesh
Karvy Nivesh
Human illustration

I don’t have time to learn all of this. With my work schedule, it’s impossible to spend hours figuring out the stock market. And what if I make a mistake? It feels so risky."

Primary Research Insights

Lack of Financial Literacy Among Gen Z: From user interviews and surveys, it became evident that a significant portion of Gen Z, particularly in India, lacks basic financial knowledge. Many respondents expressed confusion over key investment concepts like stocks, mutual funds, and risk management.

Fear of Losing Money: Most participants indicated that fear of financial loss is one of the primary reasons they hesitate to invest. Young adults are concerned about making uninformed decisions that could lead to losing their savings. The emotional aspect of risk is a major deterrent to investing, especially in the stock market.

Need for Practical Tools and Guidance: Respondents shared a desire for not only educational resources but also practical tools that could help them apply what they learned. Many mentioned they would benefit from step-by-step guidance, such as investing calculators and goal-setting features, to help them feel more confident in making decisions.

Frame 1597882015.png

Discovering Karvy 
Tourism

Harish was searching for a way to take control of his finances without feeling overwhelmed by complex investment jargon and the fear of losing money. He wanted a solution that offered simple, clear guidance and practical tools for setting financial goals, learning about investing, and managing his savings—all in one place. When he found Karvy Nivesh, its intuitive interface, personalized learning modules, and expert-backed insights immediately resonated with him, giving him the confidence to start his financial journey.

Human Illsutration

Kavy Nivesh’s clean and intuitive design helps remove the complexity of financial management. With easy navigation and clear calls to action, the app feels approachable for users like Harish, who are new to investing.

App features Highlighted

Guided Learning Process: The app combines education with actionable steps. It walks users through learning about finance, trying out investments, and tracking progress. This seamless integration makes financial literacy a natural part of Harish’s routine.

Visual Progress Tracking: Visual tools such as progress bars and charts motivate Harish by showing his monthly savings, investment performance, and goal achievements. These tangible metrics keep him engaged and driven toward reaching his financial goals.

Personalization: Karvy Nivesh offers personalized insights based on Harish’s financial behavior and goals. This customized experience ensures that Harish receives relevant recommendations, helping him build financial habits that suit his unique situation.

Visual Progress Tracking: Visual tools such as progress bars and charts motivate Harish by showing his monthly savings, investment performance, and goal achievements. These tangible metrics keep him engaged and driven toward reaching his financial goals.

stock image
Karvy Nivesh mobile app

Financial
Literacy

The first feature Harish uses is the ‘Learning About Stocks’ section. Unlike dense and technical finance books, Karvy Nivesh offers simple, easy-to-follow courses that break down complex terms into everyday language. Harish can access these lessons during his commute or in between work breaks. With every lesson, Harish becomes more confident, understanding the basic concepts behind stocks, bonds, and mutual funds.

Karvy Nivesh mobile app
Frame 1597882024.png

Investing
Calculator

Karvy Nivesh’s ‘Investing Calculator’ helps Harish visualize potential returns based on various amounts and risk levels. This reduces his fear of loss and provides him with the confidence to start small and gradually grow his investments.

Karvy Nivesh mobile app
Frame 1597882037.png
Human Illustration

I can’t believe how far I’ve come. A few months ago, I had no idea how to invest, and now I’m setting goals, saving money, and making smart investments. The courses, quizzes, and expert advice really gave me the confidence I needed."

Business Impacts

From a business perspective, this app taps into a growing demographic of Gen Z and young millennials, who are becoming increasingly interested in managing their money but lack the tools or knowledge to start. Kavy Nivesh bridges this gap by offering personalized features such as financial goal setting, expense tracking, and expert-led education, attracting users who are new to the world of finance. By simplifying the process of learning and investing, the app builds trust and loyalty, fostering user retention and growth.

Moreover, Kavy Nivesh’s data-driven approach enables businesses to gather insights into user behavior, financial habits, and preferences. This wealth of data can be leveraged for personalized financial services, improving product offerings, and driving more targeted marketing strategies. The app’s ability to provide a seamless blend of education and practical financial tools not only enhances user experience but also creates opportunities for partnerships with financial institutions, further expanding business impact.

Karvy Nivesh is a powerful tool that bridges the financial literacy gap for Gen Z, offering education, expert advice, and practical tools for building wealth. Harish’s journey shows how young professionals can shift from financial anxiety to confidence by using an intuitive and supportive platform like Kavy Nivesh. This app is shaping a generation of financially aware, empowered, and successful investors.

Create products that make a difference!

Let's build something extraordinary together.

Share your story
bottom of page