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SIXD
Transforming usual perception and energising the brand
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From their roots in 3D scanning, SIXD Engineering Solutions has expanded to offer comprehensive technology-based automation solutions across various domains. It was important to ensure that SIXD’s brand identity that resonates with this transformation internally and externally.
The Vision
To position SixD as a global player in engineering transformation, the rebranding needed to capture the essence of innovation, growth, and technological prowess, reflecting their journey from a local service provider to a global leader.
Redefining how the Future of Engineering looks
SixD Engineering Solutions, under the leadership of founders Pawan Panchpal and Akash Rana, has spent the last 17 years establishing itself as a premier 3D scanning service provider in India. Now, as they transition into a global engineering transformation company, they face the critical challenge of reshaping perceptions. The objective is to change how their existing clients, internal team, and global audience view SixD—from a local 3D scanning service to a global leader in technology-based automation solutions. This requires a fresh, energetic brand identity that reflects their evolution and invigorates their business both internally and externally.
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Designing a New Identity
At Mouse & Cheese, we specialize in creating brand experiences that resonate deeply. Our approach with SixD Engineering Solutions was no different. We embarked on a comprehensive rebranding journey, focusing on strategic re-positioning and designing an evolved brand experience.
User-Centric Design
We engaged with SixD’s clients, internal teams, and global stakeholders to understand their perceptions and aspirations. This deep dive informed our design decisions, ensuring the new brand identity aligns with the expectations and needs of all stakeholders.
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Comprehensive Rebranding
Brand Identity, Messaging, Office Space Branding, Client Communication, Employee Experience and UI & UX Design
Creating a new logo and visual language that symbolizes innovation and transformation.
Crafting a compelling narrative that communicates SixD’s evolution and future aspirations.
Designing the physical work environment to reflect the new brand identity, fostering a sense of pride and belonging among employees.
Developing communication strategies and materials that effectively convey the brand’s new positioning to clients and partners.
Enhancing internal branding efforts to energize and engage the team, reinforcing the brand’s values and vision.
Improving online and offline user interfaces to ensure a seamless, intuitive experience that reflects the brand’s technological edge in green energy and AR/VR Space
Building a scalable design system that maintains consistency across all touchpoints.
Empowering Through Design
Our human-centered design approach ensured that every element of the rebranding was not only aesthetically pleasing but also meaningful and functional. This holistic strategy helped SixD project a unified, modern, and dynamic image.
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Impact & Future Growth
The new brand identity for SixD Engineering Solutions has been a game-changer, revitalizing their market presence and energizing their internal culture. The rebranding has successfully communicated SixD’s evolution and positioned them as a global leader in engineering transformation.
That ain't all we did
A companion for your good days and bad ones too.
Transforming Usual Perceptions and Energising The Brand.
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