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CHEESE RECIPE
"From Heart to Habit: Designing an App that Makes Kindness Contagious"
Just Say Hello
We still have bandwidth to bring YOUR ideas to life.
Life moves fast, doesn’t it? Between work, school, and a million other things, it’s easy to feel disconnected. Sometimes loneliness sneaks up on us, especially when we’ve moved to a new place or have a lot going on. But what if there was a way to flip that feeling? Turns out, regular acts of kindness could be your secret superpower! Not only do they help others, but they also boost your own happiness—kindness is like a magic spell for well-being!
The Vision
Our vision is to make kindness as easy and natural as sending a text or sipping your morning coffee. We imagine a world where small acts of kindness are woven into the fabric of everyday life—where brightening someone’s day is just a tap away, and spreading joy feels as rewarding as it does effortless.
With Kindheart, kindness becomes a habit that’s not only fun but deeply fulfilling. Whether it's helping a friend, supporting a cause, or making someone smile across the globe, we believe everyone has the power to make an impact—no matter how busy life gets. By turning kindness into a daily ritual, we’re creating a future where empathy, connection, and community thrive.
Cracking the Code: How Do We Make Kindness Fun for Everyone?
The tricky part is that kindness looks different for everyone. What feels like a kind gesture to one person might not resonate with someone else. And with people coming from different cultures, backgrounds, and experiences, finding the right way to make kindness part of daily life is no small challenge. Plus, let’s face it, we’re all busy! Figuring out how to squeeze acts of kindness into a packed schedule without it feeling like a chore? That’s the real puzzle.
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The diverse backgrounds and literacy levels of the auto-rickshaw drivers proposed a challenge to convey the project's message in a way that was both understandable and compelling to this diverse group.
The primary challenge was to bridge the communication gap between the project stakeholders and the target audience, the auto-rickshaw drivers. Many drivers were unaware of the project and its benefits, and there were concerns about the economic viability of switching to electric vehicles.
Designing to Communicate
The team adopted a hyperlocal approach, focusing on understanding the needs, aspirations, and concerns of the auto-rickshaw drivers. Through in-depth interviews and surveys, the team identified key barriers to adoption and tailored the communication strategy accordingly.
Six Key Pillars for Driving Change
The campaign focused on six key pillars:
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Financial Benefits: Emphasized the long-term economic advantages of electric vehicles, including reduced fuel costs and increased earnings.
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Family Benefits: Highlighted the opportunities for skill development and job creation for family members through RAAHI's programs.
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Environmental Benefits: Underlined the importance of reducing carbon emissions and contributing to a greener future.
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Improved Quality of Life: Showcased the benefits of electric vehicles for both drivers and passengers, such as reduced noise pollution and improved comfort.
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Government Support: Promoted the financial incentives and subsidies offered by the RAAHI scheme.
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Community Impact: Emphasized the positive impact of electric vehicles on the city's environment and quality of life.
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Success on the Road: RAAHI's Campaign Impact
The campaign successfully reached and engaged auto-rickshaw drivers, resulting in increased awareness of RAAHI and a growing interest in electric vehicles. Many drivers were convinced of the long-term benefits and began exploring the possibility of switching. The campaign also helped to create a positive perception of electric vehicles among the community and set an example for other cities to follow.
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That ain't all we did
A companion for your good days and bad ones too.
Transforming Usual Perceptions and Energising The Brand.
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