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Swachh Surveskshan 2018
A Nationwide Movement Towards a Cleaner India
The Swachh Bharat Mission (Urban) launched its first Swachh Survekshan in 2016, assessing 73 cities to encourage better urban sanitation. By 2018, the initiative expanded nationwide, covering all urban local bodies (ULBs) and cantonment boards from January 4 to March 10. Cities were ranked based on their progress under SBM-U from January 2017 to January 2018, with separate rankings for cities above and below a one lakh population. This effort aimed to drive timely and innovative implementation of urban sanitation initiatives.
Mouse & Cheese collaborated with the Ministry of Housing and Urban Affairs to design impactful communication strategies and materials for Swachh Survekshan 2018, including posters, social media campaigns, and participatory initiatives, to amplify awareness and citizen engagement.
Our Role in Swachh Survekshan 2018
Mouse & Cheese played a pivotal role in creating visually impactful posters for Swachh Survekshan 2018. These posters were designed to effectively communicate the objectives of the survey, emphasizing the importance of urban sanitation, active citizen participation, and innovative solutions to maintain cleanliness
Each poster highlighted key messages such as the benefits of clean cities, steps for citizen involvement, and the impact of Swachh Bharat Mission initiatives. The visuals encouraged immediate actions, such as participating in the survey, installing dustbins, or joining local cleanliness drives. Content was adapted to resonate with diverse audiences, ensuring the messaging reached urban and semi-urban populations across different linguistic and cultural backgrounds.
#DONATEABIN Campaign
One of the standout initiatives by Mouse & Cheese for Swachh Survekshan 2018 was the #DONATEABIN campaign. This campaign was designed to encourage citizens to take an active role in urban sanitation by donating or installing dustbins in public spaces, addressing one of the primary challenges in maintaining cleanliness—waste disposal.
Citizens were invited to contribute by donating dustbins or installing them in key locations such as markets, parks, schools, and residential areas. This initiative gave people a direct role in improving their surroundings.
Social Media reach
Swachh Survekshan 2018 achieved remarkable success in the digital realm, leveraging the power of social media to spread awareness and engage citizens nationwide. The campaign's presence on key platforms sparked widespread conversations and active participation, transforming it into a viral movement.
This extensive social media outreach not only ensured visibility but also motivated citizens to actively participate in building cleaner and healthier urban spaces.
Citizen’s Participation Corner
Citizen’s Participation Corner was an unique initiative taken up for encouraging participation of citizens in the swachhata movement. Through our portal, citizens were encouraged to write to us with photographs/videos of the simple actions they have initiated to keep their neighbourhood clean. This was run for six weeks and winners were chosen on weekly basis who took home a SS2018 Souvenir.
