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Swachh Surveskshan 2019
Paving the Way for a Cleaner India
India, a land of rich cultural diversity and home to over 1.4 billion people faces unique challenges in implementing large-scale initiatives like the Swachh Bharat Abhiyan. With 70% of the population spread across approximately 641,867 towns, the mission to improve cleanliness and sanitation requires a holistic approach.
Swachh Bharat Abhiyan addresses interconnected issues of population growth, public health, and sanitation. It recognizes that these factors cannot be tackled in isolation and must be viewed through the lens of sustainable development. The Swachh Survekshan 2019 was instrumental in driving this vision forward, fostering a spirit of healthy competition among cities and towns to achieve excellence in sanitation and hygiene.
#GARVHAI
Saluting Changemakers
Women have always been at the forefront of nurturing communities and fostering positive change. Their involvement in cleanliness and hygiene plays a pivotal role in building a cleaner and healthier India. As active participants in managing households and shaping community practices, women are uniquely positioned to lead by example in adopting better waste management and sanitation habits.
Their actions can inspire families and communities to embrace sustainable practices, creating a ripple effect that extends from homes to neighborhoods and beyond. By emphasizing hygiene and cleanliness, women contribute significantly to the success of initiatives like Swachh Bharat Abhiyan, helping achieve the collective vision of #MyCleanIndia.
Many women are driving sustainable living by reducing waste, using eco-friendly products, and leading by example in their communities. Their efforts inspire others to adopt conscious, environmentally-friendly lifestyles, proving that small actions can spark big change.
Stories of
Young Swachhta
Heroes
The young generation is increasingly embracing sustainability, adopting eco-friendly practices like reducing waste, using reusable products, and supporting green initiatives. Their actions are shaping a more sustainable future, proving that even small steps can lead to significant environmental impact. By leading with innovation and conscious choices, they inspire others to join the movement toward a cleaner, greener world.
Physiotherapist Champions 5R Mantra
Meera Shah has embraced a zero-waste lifestyle, avoiding unnecessary purchases and adopting sustainable practices. She hasn’t bought new clothes in two years, reducing her environmental impact by limiting consumption. Inspired by concerns over solid waste management and plastic use, she carries reusable containers, keeps minimal household items, and composts kitchen waste, including hair and nail clippings.
Her compost supports gardening, promoting a circular approach to waste. Meera emphasizes that zero waste is a gradual journey, encouraging families to adopt sustainable habits. “If a family of four reduces daily waste, we could cut hundreds of kilos annually. Together, we can make a difference,” she says.
How India responded to #GarvHai
India’s response to #GarvHai was overwhelming, showcasing the pride and unity of citizens in celebrating the nation's achievements. Across social media, the hashtag sparked a wave of inspiring stories, heartfelt tributes, and creative expressions of patriotism. From students and professionals to artists and influencers, people shared their unique perspectives on what makes them proud to be Indian.
Swachh Survekshan is more than a survey; it’s a movement driving India toward a cleaner, greener future. It reminds us that change starts with individuals and communities taking responsibility for their surroundings.
Mouse & Cheese amplified this mission through campaigns like Waste to Wealth, impactful storytelling, and creative outreach, inspiring millions to adopt sustainable habits. By bringing changemakers’ stories to the forefront, they made cleanliness relatable and actionable.
Together, Swachh Survekshan and Mouse & Cheese highlight that small steps lead to big transformations, driving India closer to the dream of #MyCleanIndia.
#MYGREENHABIT
#MyGreenHabit is a call to action for embracing sustainable practices in our daily lives. It encourages individuals to share the eco-friendly habits they've adopted, inspiring others to join the movement toward a greener planet. From carrying reusable bags and reducing single-use plastics to composting at home and planting trees, the hashtag celebrates the power of small, consistent actions.
Social Media Reach
2.8 MILLION
Jhola Challenge
Liya kya ?
Shoppers worldwide are using approximately 500 billion single-use plastic bags per year. This translates to about a million bags every minute across the globe, or 150 bags a year for every person on earth. And the number is rising. The Jhola Challenge is an initiative to use Jhola and refuse plastic bags.
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IIM-A Grad Builds nature-inspired college
Seetha Ananthasivan, an IIM-Ahmedabad alumna, left the corporate path to foster environmental consciousness through education. She founded Prakriya Green Wisdom School, an institution dedicated to integrating ecological thinking into education and instilling respect for nature in young minds. Building on this vision, she later established Bhoomi College near Bangalore, a sustainability hub with over 100 tree species on its campus.
#YOUTUBEBUZZ
RJ's Join with jholas
The RJs from Radio Active 90.4 MHz became part of the sustainability movement by proudly showcasing their favorite jholas (cloth bags) during the challenge. By choosing eco-friendly alternatives, they not only participated but also inspired their listeners to reduce plastic usage and embrace greener habits.
Their involvement highlighted how small changes, like using reusable bags, can make a significant impact on the environment, proving that everyone can contribute to a cleaner, greener future.
Teen Actor Donates ₹1 Lakh for Toilets
Prathyaksha Ramakrishna, a 14-year-old Kannada actor from Tumkuru, turned her first movie earnings into a noble cause. While filming Sandaas, a movie highlighting the lack of toilets in rural areas, she witnessed the struggles of villagers in Dhanapura. Moved by their plight, she donated her ₹1 lakh movie fee to Swachh Bharat Abhiyan to improve sanitation facilities.
Hailing from an agricultural family, Prathyaksha’s journey began in theatre, performing in plays like Gandhi Bandha and Akku, guided by her mentor Champa P Shetty. Now, as a rising star, she combines her talent with a commitment to social change.
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Real people
Real stories
Inspiring change often begins with everyday actions, and here’s what some of our Twitteratis shared about their journey to curb the use of single-use plastic bags. From switching to cloth bags and tote bags to repurposing old materials into reusable carriers, these stories showcase the creativity and determination of real people.
#SwachhSurvekshan2019
Concluded With An Eective Social Media Reach of 40+ Million AcrossThe Internet.
Making It A Jan Andolan With One Of The Largest Citizen Engagement, Comparing The Previous Years.
India's 7-Day plastic fight
Research shows that building a new habit takes 21 days, but even 7 days can spark a powerful transformation. With over 40 crore urbanites across 4000+ Indian cities, this brief yet impactful period can reshape perceptions and inspire large-scale action.
By adopting sustainable practices during this time, individuals can create ripple effects that transcend borders, demonstrating that small, consistent steps lead to meaningful, lasting change. This 7-day initiative goes beyond forming habits—it’s a testament to the strength of collective effort and determination to build a better, sustainable future.
Social Media Reach
2.5 MILLION
