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Swachh Surveskshan 2023
Revolutionizing Cleanliness Through Community Creativity
The Swachh Survekshan by the Ministry of Housing and Urban Affairs (MoHUA) has been the world's largest urban sanitation and cleanliness survey. This initiative has sparked a sense of healthy competition among cities, pushing them to improve service delivery and foster a cleaner, healthier urban environment.
At the heart of Swachh Survekshan lies a mission to involve citizens at every level, encouraging participation and awareness. By bringing communities together, the campaign creates a shared vision of clean, livable
cities for all.
Mouse & Cheese’s Contribution
As part of the Swachh Survekshan campaign, we at Mouse & Cheese introduced the "Waste to Wealth" initiative, aiming to transform the way people perceive and handle waste. Recognizing that sustainable urban cleanliness begins with community awareness and action, our campaign sought to inspire citizens to view waste not as a problem but as an opportunity.
The "Waste to Wealth" initiative was a highly interactive movement that engaged people through real-world examples and meaningful conversations, highlighting innovative waste management solutions to inspire citizens to rethink everyday materials, repurpose them into something valuable, and collectively foster creativity, responsibility, and community participation for a cleaner and more sustainable urban future.
#OUR INITIATIVES
Waste to Wealth Campaign
We asked citizens to rethink waste as a resource, inspiring them to share ideas for transforming everyday waste into something valuable.
We engaged people in fun and insightful conversations, asking
questions like:
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What would you do with an empty water can after use?
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Can you share a story about managing waste creatively?
These interviews were transformed into engaging reels, encouraging others to think innovatively about waste reuse.
#PATRIOTISM IN ACTION
Cleanliness as a Tribute to Freedom
As part of our Swash Survekshan campaign, we launched a unique sub-campaign that linked cleanliness to the spirit of patriotism. This initiative encouraged citizens to view maintaining cleanliness not just as a personal or societal duty, but as an act of love and devotion to their country.
Through this campaign, citizens were invited to share their perspectives on how cleanliness fosters unity, responsibility, and a collective sense of progress. The stories and ideas that emerged painted a vivid picture of how personal actions can align with patriotic values, reinforcing the belief that a cleaner India is a stronger India.
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The Smart Jugaad
In a nation-wide call for innovation and sustainability, #SmartJugaad, invited citizens across India to share their waste-to-wealth initiatives, unleashing a wave of creativity that not only showcased individual ingenuity but also contributed to a collective awareness about the transformative potential within our waste.
The hashtag became a rallying point for environmental enthusiasts, as they proudly shared their innovative solutions for turning waste into wealth and got the due credit and acknowledgment for being representatives of sustainable living.
Active Participation
The culmination of these initiatives was a vibrant mosaic of collective efforts, embodying the spirit of Swachh Survekshan's broader mission. 'Smart Jugaad' not only celebrated individual achievements but also served as a practical guide for others, inspiring a ripple effect of waste management ingenuity across the nation.
The Swachh Survekshan case study reflects how collective effort, creativity, and awareness can transform urban environments. By aligning with the Swachh Survekshan mission, We contributed to fostering a spirit of innovation and participation.
we believe in creating impactful campaigns that resonate with people, bring communities together, and inspire action. Our collaboration with Swachh Survekshan demonstrates our commitment to designing meaningful experiences and driving positive change.
#CHANGEMAKERS
Turning Waste into Wonders
In our Swash Survekshan campaign, the #Changemakers series took center stage as we highlighted inspiring individuals making a real difference in waste management. These stories showcased how simple, innovative ideas could tackle big challenges, motivating others to follow suit.
One standout story was that of Nitin Lalit, whose creativity and commitment redefined waste management. While most people focus on reducing plastic bottles, Nitin turned his attention to an often-overlooked culprit: bottle caps. Recognizing the harmful effects of microplastics on the environment, he devised a way to repurpose these caps and waste milk pouches into beautiful, functional planters.
The #Changemakers series didn’t just celebrate stories like Nitin’s; it created a ripple effect, encouraging communities to take action. By showcasing such innovators, we aimed to inspire a wave of grassroots creativity, proving that small actions can drive significant change in the fight for a cleaner, greener future.
Ideas to Action
To amplify the message of the Waste to Wealth campaign, we employed a multi-faceted creative strategy that included visually appealing posters and banners for social media to drive awareness and participation, engaging reels and short videos highlighting changemakers and inspiring audiences to rethink waste creatively, and community stories showcasing real-life examples of citizens making a difference.
This integrated approach ensured the campaign resonated deeply with individuals, reached a wider audience, and encouraged collective action toward a cleaner, more sustainable future.
Social Media Outreach
10,35,95,050
Social Media Interaction
200K+
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