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FLIP CAN
Blending Tradition,
Innovation, and
Sustainability
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FLIP CAN is a unique and innovative brand that combines traditional Indian flavors with the art of mixology, making premium cocktails accessible to the masses. The brand's core product is a cocktail mixer infused with a variety of Indian flavors, packaged in a tin can that cleverly converts into a tumbler after the lid is removed. This dual-purpose design is not only convenient but also reflects the brand's commitment to sustainability with its eco-friendly packaging.
THE VISION
The Core Purpose
The core purpose behind FLIP CAN is to democratize mixology in India by making it more accessible and rooted in familiar, culturally rich flavors. While cocktail culture has traditionally been associated with high-end bars, FLIP CAN bridges this gap by allowing anyone to enjoy expertly crafted cocktails at home or on the go.
It’s a solution for those who appreciate the art of mixology but may not have the expertise or resources to create these drinks themselves. FLIP CAN's vision is to inspire a shift toward environmentally friendly practices in the beverage industry while celebrating Indian heritage.
By using a tin can that doubles as a tumbler, FLIP CAN also encourages reuse and cuts down on single-use packaging waste.
Research and
Development
Crafting the flavors for FLIP CAN was both an art and a science, aimed at creating a perfect balance between India’s rich culinary heritage and modern, globally appealing tastes. The journey began with in-depth research into India’s traditional ingredients, exploring fruits, spices, and herbs that evoke cultural significance and resonate with nostalgic flavors.
We also studied global cocktail trends to ensure that our flavors would appeal to a broad, diverse audience while maintaining a distinctly Indian essence.
Here’s a detailed look at the process behind each flavor:
Gold Rush
Gold Rush delivers a luxurious blend of rich caramel and honey, evoking the comforting sweetness of Indian desserts. The zesty addition of lemon cuts through the richness, creating a refreshing balance that makes this cocktail both indulgent and uplifting.
Each sip offers a delightful harmony of flavors, making it perfect for those who enjoy a sweet yet refreshing drink.
Sex on the Beach
This vibrant cocktail mixer captures the essence of summer with juicy, sun-ripened oranges, sweet peaches, and tart cranberries. The combination creates a refreshing and fruity experience that’s both familiar and exciting. It’s designed for those who crave a lively, tropical drink, making it a perfect companion for festive occasions or relaxing days
Kalakhatta
Kalakhatta is a celebration of quintessential Indian flavors, featuring the unique taste of jamun (Indian blackberry) paired with zesty lemon. This mixer captures the essence of street-side treats, offering a refreshing and slightly tangy experience.
It’s perfect for adventurous drinkers looking to explore bold flavors while enjoying a familiar taste of home.
Green Mango litchi
Green Mango Litchi showcases the beloved king of fruits, mango, paired with the delicate sweetness of litchi. The tartness of raw mango adds a refreshing kick, while a splash of lemon enhances the overall brightness of the flavor.
This mixer captures the nostalgia of summer, bringing a taste of Indian summers to every cocktail.
Cosmopolitan
The Cosmopolitan gets a delightful Indian twist with the addition of locally sourced oranges, creating a vibrant blend that brightens the classic recipe.
This cocktail balances the tartness of cranberry with zesty lemon, delivering a refreshing and sophisticated drink that appeals to both traditional and modern palates. It’s a perfect choice for those seeking a contemporary cocktail experience.
The Challenge
Balancing Traditional and Contemporary Flavors: Blending traditional Indian ingredients with global flavors like cranberry or peach was challenging. The goal was to create a product that resonated with both local and international tastes without overpowering either.
Sustainability: Turning the can into a functional tumbler while keeping it eco-friendly required careful design. Ensuring it was both durable and convenient for users, while staying true to the brand’s sustainable mission, was a major challenge.
Consumer Education: Introducing the concept of pre-mixed cocktails and educating consumers about mixology was crucial. We had to make the product accessible and appealing to those unfamiliar with ready-to-drink cocktails.
WEBSITE DESIGN
Crafting FLIP-CAN experience
The FLIP-CAN website was designed to mirror the product’s ethos: modern, vibrant, and environmentally conscious.
Interactive and Intuitive Layout: The design focused on easy navigation and an engaging user journey. Visitors are greeted with a vibrant landing page that instantly highlights FLIP-CAN’s eco-friendly design and unique flavors. We created to offer a seamless flow, making it easy for users to explore product details, flavor profiles, and the sustainability story.
Bold and Colourful
To reflect the rich variety of flavors, the UI incorporated a bold color palette inspired by the ingredients themselves—deep purples for Kalakhatta, bright oranges for Cosmopolitan, and warm golds for Gold Rush. This visual approach helped convey the brand’s commitment to both tradition and modern appeal.
Through innovation, careful planning, and a commitment to sustainability, FLIP-CAN successfully overcame the challenges it faced during development. From creating a balanced fusion of flavors to designing eco-friendly packaging, we turned obstacles into opportunities for growth and creativity.
The final piece of the puzzle—the FLIP-CAN website—brings all these elements together, delivering a vibrant, interactive experience that reflects the spirit of the brand. With an emphasis on user experience, sustainability, and consumer education, the website plays a pivotal role in communicating our values and expanding the reach of FLIP-CAN to cocktail lovers everywhere.
The UI design and other assets for FLIP-CAN are intended for creative and conceptual exploration only.
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E-Commerce integration
The UI also included an integrated e-commerce platform, allowing users to purchase FLIP-CAN mixers directly from the site. A smooth, user-friendly checkout process ensured that customers could easily buy their favorite flavors without friction.
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