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Glater
Bringing mindful choices
back to life with Glater
eco-products
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Glater, a sustainable bottled water brand, was founded by Harsha Sunkara and Vijay Reddy. Combining business and design expertise, they aim to revolutionize India's hydration market. With a focus on environmental responsibility and premium consumer experience, Glater offers eco-friendly products that quench thirst while making a positive impact.
THE CHALLENGES
Convenient vs. mindful habits.
Glater envisions a future where mindful consumption replaces convenience-driven habits. By redefining glass bottles as symbols of thoughtful living, we aim to inspire consumers to align their daily choices with environmental sustainability, making a positive impact on both personal health and the planet.
In today’s world, convenience reigns supreme. From instant delivery to one-click purchases, we’ve designed our lives around speed and ease. But there’s a downside to all this convenience—laziness. It’s made us careless, especially when it comes to mindful decisions that impact the planet.
At Glater, we saw an opportunity to bring glass bottles back into the spotlight, promoting sustainability and reducing the ever-growing reliance on plastic.
The challenge? Changing a mindset. In a culture where the belief is, “We don’t have time,” glass bottles are often seen as cumbersome. They're heavier, require more care, and don’t fit into the fast-paced, throwaway habits people have adopted. Our mission? To inspire a shift in perception—making mindful consumption feel effortless and rewarding.
THE STRATEGY
Curiosity
leads to
changes.
We knew that simply marketing glass bottles wouldn’t be enough to spark the transformation we envisioned. So, we decided to take a more intriguing and thought-provoking approach. We wanted Glater to be more than just a product—it needed to be a conversation starter.
We were drawn to the captivating allure of amber as the perfect embodiment of our brand values. This ancient resin, with its rich golden hue, encapsulates the timeless connection between nature, mystery, and the passage of time.
Just as amber preserves the secrets of the past, Glater seeks to capture the essence of water, a vital element that has sustained life for millennia. Our brand's focus on sustainability and mindful consumption echoes the amber's journey from a flowing liquid to a solid, precious artifact.
Understanding
Brand Placement.
We began by visiting over 50 stores and speaking with people passionate about sustainability. Through this research, we uncovered the challenges that kept consumers from making the switch to glass.
SOME OF THE STORES WE VISITED
Challenges
glass bottles.
Care and Maintenance: Glass bottles require more care, making them less attractive for people with busy lifestyles.
Cost: Glass is pricier than plastic, making it less accessible to budget-conscious consumers.
Storage: Heavier and more fragile, glass bottles add an extra layer of inconvenience.
Perception of Water Quality: Many consumers equate packaged water with high quality, despite it being one of India’s largest unorganized markets—raising questions about safety and transparency.
Armed with these insights, we crafted a strategy that wasn’t about forcing a solution but about inviting consumers to pause and rethink their choices.
Decoding the
manufacturing
magic.
To gain a deeper understanding of the manufacturing process and the feasibility of our glass bottle vision, we embarked on a series of visits to renowned glass workshops across the region. Our interactions with skilled artisans provided invaluable insights into the intricacies of glass production.
Our key takeaways from these visits were understanding traditional techniques and modern machinery, exploring customization possibilities, unveiling the challenges and limitations and discussing the sustainable practices within the glass industry.
Our journey through glass workshops wasn't just about understanding the manufacturing process; it was also about connecting the craft with our brand's ethos. We saw firsthand how each step, from melting the sand to shaping the bottle, is a testament to human skill and ingenuity.
THE GLATER PHILOSOPHY
Pause
and Sip.
At Glater, we didn’t want to be just another eco-product on the shelf—we wanted to create a philosophy. We believe that hydration shouldn't just quench your thirst, it should also nourish your mind and soul. Our "Pause and Sip" philosophy invites you to take a moment out of your busy day to savor the experience of drinking water.
We positioned glass bottles not simply as an alternative to plastic, but as a symbol— a chance to choose mindfulness over mindlessness. By opting for Glater, consumers make a statement: they care about both their health and the environment.
The key to our strategy was to spark curiosity. Instead of shouting about sustainability, we wanted the brand to feel mysterious, intriguing, and yet crystal clear in its purpose. Our messaging, packaging, and visuals were designed to draw consumers in, making them question their everyday decisions in a way that felt personal, not preachy.
THE SOLUTION
A Mindful
Pause.
Glater offers more than just glass bottles—it offers a moment of reflection. In a world consumed by speed, Glater is a quiet invitation to pause and make a choice that’s better for you and the planet. Our layered approach challenges consumers to think beyond the convenience of plastic, to see glass as not just a bottle, but a well-thought measure.
COMMUNICATON STRATEGY
Persuasion
through
thoughful
engagement.
At Glater, our aim is to inspire reflection, not manipulate. We inform people about sustainable choices in a way that encourages thinking, helping them see the value of considerate actions.
THINGS WE WORKED ON TO CHASE THE DREAM
Consumer Insights.
Brand Identity.
Visual Strategy.
Sustainable Solution.
Communication.
A new way of
thinking.
Glater is more than a bottle—it’s a statement. In a world that moves too fast, we’ve managed to create a moment of reflection, offering consumers a chance to make better, more responsible choices without sacrificing convenience. We’re proving that sustainability isn’t a burden—it’s an opportunity to do things differently. And with Glater, it all starts with a simple pause.
Are you ready to make a statement? Glater offers a unique opportunity for brands to align themselves with a sustainable and mindful lifestyle. By partnering with us, you can elevate your brand, engage with a growing audience of mindful consumers, and contribute to a healthier planet.
Ready to take the next step? Let's work together to create a sustainable future.
Create products that make a difference!
Let's build something extraordinary together.
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