Meet Harsha Sunkara & Vijay Reddy: Friends, Dreamers, and Co-Founders
Harsha Sunkara and Vijay Reddy’s journey didn’t start with business—it started with friendship. Growing up together, they shared a lot of laughs, dreams, and ideas. But it wasn’t until Harsha was working in the U.S. with Amazon and Vijay was diving deep into interior design that they began discussing a bold new chapter—starting their entrepreneurial journey together. They wanted to build something meaningful, something that could make a difference. And as they started exploring industries, one market grabbed their attention: bottled water.
 
A Bigger Vision for Bottled Water
It wasn’t just about the numbers—though the numbers are staggering. India’s bottled water market is booming, with a value of over 221 billion Indian rupees, and is projected to reach a whopping 826 billion rupees by 2030. Growing at a compound annual rate of 14.03%, the opportunity was clear. But Harsha and Vijay didn’t want to just jump into the market for the sake of it. They had a bigger vision. It wasn’t about simply selling bottled water—it was about creating a brand that was 100% sustainable, focusing on enhancing the hydration experience.
 
Why Bottled Water? Why Now?
The more they discussed, the more they realised there was a gap in the market for a sustainable bottled water brand—one that prioritises not just the product, but the entire experience around hydration. Harsha brought his sharp business acumen and global perspective from his time at Amazon, while Vijay’s creative, design-driven approach came from his experience as an interior designer. Together, they had the perfect blend of strategy and creativity to make their vision a reality.
 
Creating a Brand with Purpose
For Harsha and Vijay, it wasn’t enough to create another bottled water brand—they wanted to build something that stood for more. Their brand is about more than just hydration; it’s about sustainability, experience, and impact. Every bottle they produce is 100% sustainable, reflecting their commitment to the environment and to making a difference. They believe that hydration should be more than just a necessity—it should be an experience that you feel good about, from the first sip to the last drop.
 
Turning Conversations into Action
From brainstorming as childhood friends to launching a brand together, Harsha and Vijay know that turning ideas into action takes more than just ambition—it takes effort, collaboration, and a shared belief in the bigger picture. They’re not just chasing profits; they’re pioneering a movement in the bottled water industry, one that prioritizes sustainability and consumer experience above all else. And as they move forward, their mission is clear: to revolutionize the way India hydrates, with a focus on both people and the planet.
 
Things We Worked on with Harsha & Vijay to Chase the Dream:

• Brand Strategy: Together, we crafted a brand identity that blends hydration with purpose, ensuring every bottle reflects the commitment to sustainability and the enhanced experience they aim to provide.

• Market Research: We delved deep into India’s bottled water market to understand the trends and opportunities, using data to carve out their unique place in this fast-growing industry.

• Product Development: Collaborating closely, we designed eco-friendly packaging solutions and ensured the product not only quenches thirst but also supports the planet.

• Consumer Experience: With Vijay’s design expertise, we focused on how to create an exceptional hydration experience for customers, making it about more than just water—it’s about feeling good with every sip.

• Sustainability Initiatives: We helped shape their environmental strategies, ensuring every step they take aligns with their mission of building a 100% sustainable brand.