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WATALOG
A Refreshing Approach to Human Connection
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Watalog sought a fresh approach to compete with the ubiquitous single-use plastic bottles in India. We saw an opportunity to ignite a cultural revolution, transforming the simple act of drinking water into a catalyst for genuine human connection and sustainable living. By reimagining the water bottle as a tool for positive change, we aimed to inspire a generation to embrace authentic interactions and eco-conscious choices.
THE CHALLENGES
Beyond Hydration.
Through our research, we discovered two critical insights about the behaviors of modern young consumers:
1. Unspoken Words: Many people today have a lot to say but often hold back, unsure of how to break the silence, even with strangers nearby. The backspace button, frequently pressed, became a metaphor for unspoken words and conversations left unsaid. We envisioned Watalog as a bridge, allowing people to share a moment and silently communicate care.
2. Health-Conscious Living: Hydration is a rising wellness trend, especially among young adults. We saw an opportunity to support this trend with a sustainable alternative to single-use plastics.
Our goal was to take Watalog beyond utility and transform it into a meaningful experience that bridges social gaps while encouraging healthier habits.
This vision inspired our brand concept of a "Water Nudge"—a small, everyday gesture that can spark connection, whether with friends, family, colleagues, customers or strangers. Ultimately, making sustainability accessible and subtle.
A Sip of Connection, A Drop of Change.
Watalog’s identity was crafted to embody Connection, Wellness, and Eco-Consciousness, making it a brand that encourages people to reach out and make small, impactful changes.
Brand Character and Identity
1. Purpose and Values: We defined Watalog’s values as supportive, transparent, and attentive, with a mission to be a “simple gesture” anyone can share.
The branding reinforces connections by targeting health-conscious individuals who seek more than just a drink, appealing to emotional and social dimensions of hydration. “Let water do the talking” became Watalog’s guiding concept, defining it as a brand that fosters quiet connections.
2. Visual Identity: We aimed to create a visual identity that would resonate emotionally, striking a balance between warmth and calmness to embody both the power of connection and the soothing qualities of water.
The choice of purple as the primary brand color was deliberate, as it symbolizes the convergence of two powerful opposites: red and blue.
Purple, a blend of passionate red and tranquil blue, symbolizes the emotional journey of connection. It represents the warmth of reaching out and the calm reassurance of presence, making it the perfect color for a brand that fosters human connection.
Warm accent colors make Watalog appear cheerful and friendly. Secondary colors like green reinforce its health and eco-friendly focus.
MESSAGING STRATEGY
The Subtle Art of Connection.
We created the campaign tagline #JustaNudge, encouraging consumers to use Watalog as a simple, subtle way to show care. The messaging focused on universal experiences with phrases like Every unspoken “I care” and “Every awkward silence” helping build an emotional connection to Watalog.
USER INTERACTION
The Subtle Art of Connection.
Social Media and Digital Campaigns: #JustaNudge was created to encourage users to share Watalog with friends, family, and strangers, promoting social moments.
Narrative Elements: Phrases like "Every awkward silence, every unspoken ‘I care,’” anchor the brand's message that Watalog is more than water—it’s a bridge in conversations.
OUR WEBSITE
EXPERIENCE WATALOG
Watalog's website is designed to not only increase brand visibility but also to educate businesses on the importance of hydration.
Through compelling storytelling, interactive features, and visually stunning content, Watalog aims to inspire businesses to prioritize hydration and foster a healthier, more productive work environment.
Interact with the Prototype here.
THINGS WE WORKED ON TO CHASE THE DREAM
Consumer Insights.
Brand Identity.
Visual Strategy.
Sustainable Solution.
Communication.
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A new way of thinking.
Watalog is more than just a water bottle; i t's a catalyst for positive change. Our goal is to empower you to transform your everyday moments into opportunities for connection, wellness, and sustainability.
Whether you're a busy professional seeking a moment of calm, a fitness enthusiast looking to stay hydrated, or an eco-conscious individual making sustainable choices, Watalog has something to offer you. Discover a new way to connect with your brand and users, prioritize their well-being, and contribute to a greener planet.
Create products that make a difference!
Let's build something extraordinary together.
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