Shivalal Publications
Empowering Education with Shivlal
Founded in 1940 by Shri Radhey Mohan Agarwal, a passionate freedom fighter, Shivalal Agarwala & Company has been a pioneer in educational publishing. Starting with books on History authored by eminent personalities like Dr. Rajendra Prasad and Dr. S. Radhakrishnan, the company has expanded to offer over 500 titles, serving students from primary to undergraduate levels across India.
Their commitment to providing quality education materials at reasonable prices has solidified their reputation as a trusted name in the academic world.
#CHALLENGE
Turning Pages, Bridging Gaps.
The educational publishing industry in India is a crowded and competitive space, with numerous publishers striving to capture the attention of students and educators alike. Shivalal Agarwala & Company recognized the need to stand out, not just as another publisher, but as a trusted partner in the educational journey.
Their mission was clear: to bridge the gap between students and teachers. While students often face challenges in grasping complex topics, teachers play a crucial role in breaking down these barriers. Shivalal sought to position itself as the essential link in this dynamic—providing books and resources that make teaching more effective and learning more accessible.
To achieve this, Shiavlal needed a fresh approach to communicate their legacy of trust and innovation while appealing to the needs of a modern audience.
Reinventing Book Designs.
Each cover was meticulously designed to resonate with the subject it represents. A chemistry textbook might feature a sleek periodic table motif, while a history book could showcase dynamic illustrations of iconic moments.
The covers not only grabbed attention but also hinted at the clarity and simplicity awaiting inside the pages. This visual storytelling aligned perfectly with Shivalal’s promise of making learning approachable.
A consistent aesthetic tied all the books together, creating a visual identity that was distinctly Shivalal—modern yet deeply rooted in their legacy.
Create products that make a difference!
Let's build something extraordinary together.
Legacy to Clarity
Crafting Shivalal’s Modern Education Story.
Mouse & Cheese set out to redefine Shivalal Agarwala & Company’s communication by crafting a narrative that seamlessly connected their rich legacy with a forward-thinking vision, addressing the core needs of both students and teachers.
Through compelling ad campaigns and digital initiatives, we positioned Shivalal as the essential bridge from learning challenges to clarity.
Our refreshed creative assets, including book covers, brochures, and web banners, reflected Shivalal’s unwavering commitment to quality, innovation, and accessibility, breathing new life into their enduring mission.
Collaterals That Speak Volumes.
Shivalal’s marketing materials were given a complete makeover, turning every piece into a conversation starter.
Brochures That Educate and Inspire
We designed brochures that weren’t just informational but also engaging, combining modern typography with concise content that highlighted Shivalal’s impact in education.
Pamphlets That Pop
Each pamphlet was designed with eye-catching visuals, a harmonious color palette, and modern typography to make them not only readable but also memorable. Bold headlines and vibrant illustrations brought Shivalal’s message to life.
The content was curated to address specific audiences—students, parents, and educators. From highlighting Shivalal’s extensive catalog to showcasing the simplicity and clarity of their books, each pamphlet conveyed Shivalal’s unique value proposition in an engaging way.
Front Cover
Periodic Table
Professional Meets Creative
Visiting cards are often the first touchpoint in creating a lasting impression, and for Shivalal Agarwala & Company, these cards needed to reflect both their legacy and their forward-thinking ethos. We ensured that each card became more than just contact information—it became a statement of Shivalal’s brand identity.
Teachers’ Day Campaign.
On Teachers’ Day, we launched an inspiring and heartfelt digital campaign to celebrate the indispensable role educators play in shaping young minds and guiding students on their academic journeys. The campaign aimed to highlight not just the dedication and passion of teachers but also the profound impact they have on the lives of students, often serving as mentors, role models, and pillars of support.
Through this initiative, we sought to express gratitude and respect for educators while reinforcing Shivalal’s role as a bridge between students and teachers. The campaign's emotional resonance captured the essence of teaching as a noble profession, fostering a sense of appreciation and connection among the audience.
A Digital Canvas for Gratitude.
To make Teachers’ Day truly memorable and interactive, we designed and developed a one-of-a-kind digital platform that brought students closer to their educators through creativity and appreciation. This website wasn’t just a tool; it was an experience that amplified Shivalal’s message of bridging the gap between students and teachers in a heartfelt, engaging way.
The website allowed students to design and share personalised greeting cards with meaningful messages, spreading positivity and appreciation across social media. Featuring vibrant visuals and intuitive navigation, the platform offered a seamless experience for all users, while every interaction reinforced Shivalal’s mission to bridge the gap between students and teachers, fostering deeper connections and celebrating the spirit of education.
#ClearHoga campaign.
We crafted a campaign titled #ClearHoga, targeting the pain points of students struggling with complex topics. Shivalal’s books are designed to make even the toughest subjects simple and understandable.
The #ClearHoga campaign created a remarkable impact, becoming a beacon of hope for students grappling with complex academic concepts. Through engaging and relatable social media content, the campaign showcased Shivalal’s commitment to simplifying education and making learning approachable for everyone.
By simplifying the complex and turning academic doubts into moments of triumph, #ClearHoga solidified Shivalal’s reputation as a trusted ally in education, bridging gaps and transforming challenges into opportunities for growth.
Hanging Solutions, Rising Confidence.
The #ClearHoga campaign went beyond social media and digital platforms, creating tangible, eye-catching marketing materials that left a lasting impression. One of the standout creations was this vibrant dangler design, strategically placed in bookstores and educational hubs.
The dangler featured bold, relatable messaging like “Integration se dar? Ab aur nahi” and “Clarity ki probability 100%,” instantly connecting with students facing academic challenges. The visuals were designed to resonate with Shivalal’s mission of simplifying learning, with the pencil graphic symbolizing empowerment through knowledge.
Carry Confidence wherever you go.
As part of the #ClearHoga campaign, we designed a trendy and functional tote bag tailored for students and children. This tote bag wasn’t just a practical accessory; it was a statement of inspiration. This tote wasn’t just a practical accessory but a thoughtful piece of design crafted to celebrate educators and their invaluable role in bridging the gap between doubt and clarity.
Adorned with inspiring messages like Clear Hoga, the tote bag symbolized the essence of Shivalal’s mission. Designed to be sturdy yet stylish, it became a perfect companion for teachers, whether they were carrying books, notes, or inspiration for the classroom.
The collaboration between Shivalal Agarwala & Company and Mouse & Cheese brought together the essence of impactful communication and the vision of educational empowerment. From dynamic campaigns like #ClearHoga to innovative Teachers’ Day initiatives, creative danglers, tote bags, and modernized marketing materials, every effort was designed to strengthen the bond between students, teachers, and learning resources.
Through a mix of creativity, thoughtful design, and Shivalal’s unwavering dedication to education, this campaign not only amplified the brand’s identity but also inspired students and educators alike. Together, we transformed challenges into opportunities and ensured that every concept, every doubt, and every lesson became clear—reaffirming Shivalal as a trusted partner in the journey of learning.
